Bradley David Cocks
Bradley founded Goodtrip Pty Ltd in April 2014. Prior, Bradley was co-founder of luxury hotel booking engine Kiwi Collection, where he built the Asia Pacific business, which included a program for Visa Inc., social media influencer programs with Hollywood actors, comedians, artists and designers - plus communications across Australia, Hong Kong, Singapore, China, Italy, England, Canada and the USA. He left the company in June 2012.
Before Kiwi Collection, Bradley was co-founder of The Element Agency, and worked in political advocacy throughout Canada, America and Mexico. In the USA, he worked extensively during the 2004 presidential primary elections for bi-partisan groups founded by the likes of Ted Turner, Warren Buffett and Bill Clinton. The Element Agency, was acquired by New York-based FTI Consulting, (NYSE: FCN), in 2011 in a multi-million dollar deal.
From 2012 to 2014 Bradley held the position of General Manager at the iconic Australian fashion label Collette Dinnigan.
His insights have aired globally on CNN Business Traveller and numerous magazines such as Vogue Italia, The Australian Financial Review and The Journal by MR PORTER; where he also contributes content as a member of the Style Council.
Bradley holds a Bachelor of Communication from the University of Technology, Sydney and a Diploma in Marketing Communications from the International Advertising Association, New York.
Publications & Press
The best surfing hotels for beginners, Conde Nast Traveller UK
Five people who helped pioneer eco tourism, Australian Financial Review
The Manifesto Interview, VIVA - New Zealand Herald
High Tech Hotels (TV), CNN Business Traveller with Richard Quest
HOUSE Magazine, 10x10 Personal Selections by a select few, Soho House
Associations & Memberships
MR PORTER | Style Council & Travel Contributor
Soho House | Committee Member, Sydney
Delicious | Travel Contributor
Recommendations
"Bradley is both charming and strategic."
-Marion Hume, British Journalist and contributor to the Australian Financial Review, London, U.K.
"In the years that I have known Bradley, I found him to be a visionary in his field, well connected and with an impeccable reputation."
-Petra Graves, Co-Founder Nihiwatu Resort, Sumba, Indonesia
"Working with Bradley influenced my success dramatically since he knows how to bring out the best in people and make the most from each day, no matter what the challenges may be."
-Andrea Lemon, HootSuite Media Inc., Vancouver, Canada
"Bradley has an exceptional set of skills for our present times; global experience, strategic thinking, tech-savvy and highly presentable."
-Louise Smith, Former First Secretary and Counsel, Australian Embassy Rome, Italy
“I met Bradley over eight years ago when he co-founded a travel start-up in Asia Pacific. What always impresses me about Bradley is how he continues to have his finger on the pulse across so many different business areas. He knows travel and hospitality inside out but also has an extensive knowledge of the digital and media industries. He is a great operator, entrepreneurial, a smart businessman and always has a global outlook which is imperative today with so many industries competing in a global market place."
-Kellie Hush, Former Editor-in-chief Harper's BAZAAR Australia
"Bradley was Marketing Project Leader for the opening and launch of Bannisters Pavilion Hotel, Mollymook Beach. We entered the marketplace with great brand recognition and exceeded out first quarter occupancy goals."
-Peter Cosgrove, Owner Bannisters Hotel Group, Sydney, Australia
"Bradley provides a unique combination of strong leadership, creative talent and entrepreneurial drive."
-Don Millar, MD Hogan Millar Media & US Political Advisor, Washington, D.C., USA
KEY INTERNATIONAL EXPERIENCE:
Canada
Office of the Premier of Ontario, Mr. Dalton McGuinty Advertising Campaign Management + Creative
The David Suzuki Foundation New Business Development + Advertising Campaign Management
America
The Nuclear Threat Initiative Advertising Campaign Management + Creative
The American Association for the Advancement of Science (AAAS) Advertising Campaign Management + Creative
CompensationMaster Corporation w/ Benchmark International Acquisition Strategy
Australia
Kiwi Collection Inc. International New Business Development + Management (Asia Pacific)
Collette Dinnigan Pty Ltd Management and New Business Development
Enero (ASX: EGG) New Business Development
Prescient Therapeutics (ASX: PTX) Investor Relations, Social Media Management & Marketing Communications
Imugene (ASX: IMU) Website Design, Social Media Management & Marketing Communications
Singapore
VISA Luxury Hotel Collection & UOB Bank International New Business Development + Public Speaking
Monte Carlo
Family Office Investments (private) Strategic Investment Council (luxury hotel sector)
Mexico
Jorge Castengta for President Advertising Campaign Management + Public Speaking
France
International Luxury Travel Mart (ILTM) International New Business Development
Germany
ITB International New Business Development
Italy
DFAT - Australian Embassy Rome Strategic Counsel (marketing communications)
Lazzarini Pickering Architetti Strategic Counsel (marketing communications)
Castello di Vicarello Business Consulting (management and marketing communications)
Hong Kong
VISA Luxury Hotel Collection New Business Development + Public Speaking
China
VISA Luxury Hotel Collection New Business Development + Public Speaking